Amazon has announced it’s launching a new service that completes deliveries in 30 minutes or less in Seattle and Philadelphia. The new “ultra-fast” delivery option will allow Amazon to better compete with services like DoorDash, Uber Eats, and Instacart.

Customers will be able to order a range of different items, including milk, eggs, fresh produce, toothpaste, cosmetics, pet treats, diapers, paper products, electronics, seasonal items, over-the-counter medicines, chips, dips, and more, according to the company.

Prime members can choose the fast delivery option for a $3.99 fee per order, while non-Prime members will have to pay $13.99. Orders below $15 will include a small basket fee of $1.99.

Customers in Seattle and Philadelphia can now check the Amazon app and homepage and look for

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