PHOENIX — Arizona Attorney General Kris Mayes announced Tuesday her office is suing online marketplace Temu for allegations of consumer fraud.

During a press conference, Mayes alleged that the e-commerce platform had been "misleading" Arizona consumers for allegedly counterfeiting brands and stealing private data.

The lawsuit claims the Temu platform features unlicensed products claiming to be from local brands like the Arizona Cardinals, Arizona State University and the University of Arizona.

In addition, the lawsuit accuses the retail giant of "unlawful data collection" and secretly infiltrating app users’ devices to access sensitive information.

“We allege that Temu has repeatedly and willfully violated the Arizona Consumer Fraud Act and put the privacy of Arizonans, including minor

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