While it had been looming since the days of the pandemic in 2020, the term "nepo baby" first officially left its mark on public consciousness in December 2022, after New York Magazine published a divisive cover.

On the front page were the likes of Ben Platt, Maude Apatow , Lily Rose Depp , Maya Hawke and Zoe Kravitz, the strap line reading: "She has her mother's eyes. And her agent."

While the term was in part met with some backlash, it has since been embraced by some little darlings of the A-list variety, including the likes of Hailey Bieber, who revealed she actually embraces the label, not only by wearing a T-shirt adorned with the term but also in recent interviews.

© GC Images Shortly after the cover was released, Hailey donned this T-shirt in January 2023

Appearin

See Full Page