A new Pew Research survey shows that YouTube and Facebook remain the most widely used social platforms among U.S. adults, while only about half say they use Instagram and even fewer are on TikTok.

According to the latest findings, Americans’ social media behavior mirrors the increasingly fragmented nature of traditional news audiences. This division makes it harder for public figures, companies, and organizations to consistently reach all groups.

As of 2025, YouTube leads with 84% of adults using the platform, followed by Facebook at 71%. Instagram reaches roughly half of U.S. adults. Other services—including TikTok, WhatsApp, Reddit, Snapchat, X (formerly Twitter), and newer entrants like Threads and Bluesky—have smaller but steadily expanding followings, particularly among specific age

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