By Stephen Nellis and Greg Bensinger

LAS VEGAS, Dec 2 (Reuters) – Amazon.com’s AWS cloud computing unit on Tuesday said it will adopt key Nvidia technology in future generations of its artificial intelligence computing chips as the firm ramps up efforts to get major AI customers using its services.

AWS, or Amazon Web Services, said it will adopt a technology called “NVLink Fusion” in a future chip, with no specified release date, known as Trainium4. The NVLink technology creates speedy connections between different kinds of chips and is one of Nvidia’s crown jewels.

The companies made the announcement as part of AWS’ annual week-long cloud computing conference in Las Vegas, which draws some 60,000 people. Amazon is expected to also show off new versions of its Nova AI model, initially u

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