It’s been another year of popcorn bucket bonanza marketing mayhem, and it’s starting to feel like the gimmick is losing some steam, or maybe it just needs the heat cranked up on more corn kernels.

The popcorn bucket craze peaked, it now seems, back in 2024, when Dune: Part Two unleashed its viral sandworm, coaxing moviegoers into reaching their hands inside a dubious hole to grab the buttery goods within. An act so taken out of context thanks to its design, it ended up as a Saturday Night Live sketch .

This year, things may have reached overkill levels with the snackage package for the studio’s major releases. The year started off with an asterisk-decorated bucket for Thunderbolts* (aka The New Avengers ) and a Red Guardian helmet, which were sorely unimpressive. We’ve done

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