Companies are being forced to learn the same lesson time and time again in the AI bubble era: the backlash that almost stops them from doing dumb things with generative AI privately? It’s going to be just as bad, if not worse, when they inevitably start doing them publicly.

Amazon is simply the latest to find out that being loudly yelled at is not a fun time. This past weekend, the company’s Prime Video streamer faced a swath of public furor when it started quietly rolling out a beta program that gave several anime films and series available on the platform generated artificial dubs in both English and Spanish. Aside from generally being a gross undermining of actual human performers and just the latest ammo in elitist culture wars about the quality of dubbed anime versus the subtitle

See Full Page