Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer publication-based pricing models. Baden Bower, which reports serving clients globally, represents an approach focused on results-based models.

The difference between these approaches reflects broader changes across professional services. Companies increasingly seek measurable outcomes rather than time-based billing. AJ Ignacio, CEO of Baden Bower, observed this transformation firsthand.

“We combine guaranteed results with publication access and global operations,” Ignacio explains.

Different Cost Structures

Traditional PR firms typically require contracts with advance payments. Clients fu

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