Amazon is beginning to test its new ultra-fast delivery service for urgent, high-demand items in parts of Seattle, reducing delivery time to 30 minutes or less.

The Seattle-based retailer introduced Amazon Now, which is part of the Amazon shopping app and will offer thousands of essential household items and groceries for delivery in select parts of the city, Amazon announced .

Amazon Prime members will receive discounted delivery fees starting at $3.99 per order, $10 lower than for non-Prime member customers. Additionally, a small basket fee will be applied to all orders less than $15.

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