From store aisles to TikTok fame: Dillard’s worker spreads holiday cheer

KNOXVILLE, Tenn. — A Tennessee Dillard’s employee is gaining national attention after his Christmas décor tour went viral on TikTok.

Cody McNabb, the home department manager at Dillard’s in West Town Mall, has become known online for his over-the-top holiday spirit and detailed walkthroughs of the store’s Christmas displays. One of his recent videos showing the decorated second floor has now reached more than 4 million views.

“It was like 4.3 million views, and now I’m at 95,000 followers,” McNabb said. “I’m like, oh my goodness… I’m an influencer now.”

McNabb’s love of decorating doesn’t end at work. His 900-square-foot Knoxville apartment is filled with seven Christmas trees, one in almost every room.

“I don’t think I can add any more after this year,” he said. “It’s really full.”