A Durham-based fragrance business has secured a multi-million pound investment.

Noted Aromas, based in Durham, received the £31 million management buy-out (MBO) investment from NVM Private Equity and eComplete.

NVM is a regional private equity provider, while eComplete are e-commerce specialists and the majority shareholders behind The Beauty Tech Group PLC.

Mauro Biagioni, Investment Partner of NVM Private Equity, said: "We are delighted to back Noted Aromas at this pivotal stage.

"The business has already proven its ability to attract and retain a loyal customer base and with the combined resources of NVM and eComplete backing Megan, we believe Noted has significant potential on an international scale."

Noted Aromas is a direct-to-consumer fragrance brand in the designer-inspired fr

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