When asked to describe this year’s edition of the Red Sea Souk , the Arab region’s largest market nested under the dates of the Red Sea Film Festival , market director Holly Daniel is direct and concise: “Bigger.” A year after first taking over the position, Daniel is leading the major industry event into its most ambitious edition yet, taking place in a new, larger home connected to the festival base in Jeddah’s Culture Square by a physical overpass that symbolizes the event’s ambitions to become a bridge between the Middle East and North Africa region and Asia and the remainder of the world.

“This year everything is bigger and more developed,” says Daniel. “Our exhibition hall is bigger than last year. Over 70% of our exhibitors are new. We are looking at 166 this year, up from 142

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