“The one thing that I always said to everybody from day one, Louis Vuitton and beauty was meant to happen,” insists Dame Pat McGrath , as she celebrated the brand’s 14-week La Beauté Louis Vuitton pop-up in Seoul.

It's located in one of just three customised perma-pop-up spaces which the brand has developed, designed to rotate different celebratory pop-ups by Louis Vuitton. Previous installations in Seoul have included the co-branding with Japanese superstar artist Takashi Murakami ; and the premier drop of Pharrell Williams ' menswear, where a customised golf buggy stood outside the building, wrapped in golf Damier print.

Scores of fans and beauty editors gathered Tuesday in the pop-up for selfies with McGrath, probably the most legendary makeup artist in her profession today. M

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