Paige Louise Williams, the brains behind P Louise, has made a teary plea on her TikTok account, urging people to take action alongside her as they could really make a difference

P Louise begged for help in a recent TikTok video, as she announced she was "gonna cry". Paige Louise Williams , 32, is predominantly known for building a makeup, lifestyle, and beauty empire. But she's now proven that she's also a charitable force to be reckoned with, as she pleaded with people to help her out.

Captioning the video , "I need your help" she told fans that she wasn't "trying to sell" anything with this video, but admitted she'd "been in tears" because "Cash for Kids have got empty shelves". Cash for Kids is a charity dedicated to giving disadvantaged children and young people across the UK t

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