President Donald Trump's immigration crackdown has hurt Modelo, according to parent company Constellation Brands. Mario Tama/Getty Images New York —

Constellation Brands, the US owner of Modelo Especial and Corona, bet big on Latino customers for growth. But that strategy is unraveling under the Trump administration’s mass deportation push.

Many Latino consumers, both legal and undocumented, are fearful of venturing out in public to stores, restaurants and bars due to the immigration enforcement blitz , according to customer surveys, companies and market research. Big parties and celebrations where beer often flowed have been scaled back or canceled. Job cuts in industries with large immigrant workforces have squeezed finances, as has a broader cost-of-living crunch.

Constella

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