Richard Gadd’s Half Man and the Peaky Blinders movie are 2026 drama moments in-the-making. The world of scripted TV drama has, however, been reshaped in a few short years since Covid, and as Executive Chairman of Banijay UK , Patrick Holland ’s task is making sure those scripted moments work for both the broadcasters and streamers and the Banijay bottom line.

In March, Banijay CEO Marco Bassetti told us its scripted revenue will soon top $1B and pinpointed the UK as a hotspot for growth. The exact numbers by genre are not broken down for the UK, but the company says that drama revenue for Banijay UK was up 77% between 2023 and 2025 and will more than double by 2027.

“The shows that are moving are the ones where you’ve got that confluence of great writing, which attracts g

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