Chanel gives the New York City subway a glamorous rebrand

New York —

On Tuesday afternoon, Kristen Stewart was ensconced in a New York City subway car, feeling “genuine overwhelm.” Not by the usual stress of a commute subway stuff – pushy crowds, delayed trains – but by Chanel’s latest runway show.

“It’s an emotional environment. It feels cinematic,” she said. “If it says anything about what we want and where we are, I find it incredibly encouraging, emotional and so embodied.”

We weren’t on a functional train, of course – this was at the abandoned Bowery Station in downtown Manhattan, a platform rented out regularly for film and photo shoots, and for this occasion, the gritty setting (albeit with a fresh paint job) for the Chanel Métiers d’art show.

Rarely has spending over an hour underground in the city’s subway felt so glamorous.

Krist