Five years after Coca-Cola ended Tab, diehards won’t give up hope for its return

Jenny Boyter’s stash is dwindling.

The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago.

Even so, during a November interview at her home, Ms. Boyter gleefully popped the top on a can. It expired in 2021.

“It’s fizzy and everything,” the retired school principal said as she took a sip. She wore fuchsia lipstick, earrings with tiny Tab cans and a shirt that says “Tab, Never Forget!”

Ms. Boyter is among a group of Tab superfans, or Tabaholics, who have spent years trying to persuade Atlanta-based Coca-Cola to bring back the soda, which is often stylized as TaB and known for its pinkish cans.

The committee, called SaveTaBSoda, is more than just a fan club. Members have gathered petition signatures, put up billboards, talked to bottler