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Councillors have approved a relaunch of the Perth and Kinross brand. ‌

At a meeting of Perth and Kinross Council's (PKC) Economy and Infrastructure Committee meeting on Wednesday, November 19, councillors were asked to endorse a "refreshed" Perth and Kinross "Story" as a place to "Live Life Well". ‌

The committee eventually unanimously gave the nod but some councillors expressed concern about a lack of "clear" details on the proposal - to bring forward a proposal. ‌

In 2018, what was then Perth City Development Board, supported by PKC, commissioned the UK place branding and marketing specialist Thinking Place to develop a place branding story and visual identity for the whole of Perth and Kinross.

The "Story" was launched in November 2018 but - according to the counci

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