Tammie Rosen , who ran communications for Tribeca Enterprises and the Sundance Institute and was known widely in the film and entertainment community, died early Wednesday at 49.

She had been ill with cancer in recent months.

Among filmmakers, fest and industry execs, talent and members of the press, Rosen had a reputation for remaining personable, upbeat and energetic regardless of the circumstances. Her hearty laugh and signature red lipstick signaled a passion for life and culture that never wavered.

After growing up in New Jersey (whose bard, Bruce Springsteen, was her lifelong hero), Rosen had a key early-career run at Rubenstein Communications in New York. At Rubenstein, she helped oversee PR efforts on behalf of the Tribeca Film Festival starting in 2004, just two years afte

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