AUSTIN, Minn. — Hormel Foods Corporation has been named to Fast Company's 2025 Brands That Matter list.

This annual recognition honors brands that engage audiences meaningfully and demonstrate significant business impact.

"We are honored to be named to Fast Company’s Brands That Matter list," Scott Aakre, group vice president and chief marketing officer for Retail at Hormel Foods, said. "This recognition highlights our approach to creating campaigns that connect with people and our customers and reflect how culture – not just promotion – drives brand relevance."

Hormel Foods earned this recognition through its "Here for the Snacks" Big Game campaign, which emphasized snacking as the real MVP of game day. The campaign featured a lineup of popular brands like HORMEL® pepperoni and PLA

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