While teal is predicted to be *the* color of 2026, I believe there’s another shade that’s going to be everywhere in the new year: brown. Toasty makeup exploded for fall, and chocolate brown is posed to be a popular hair color for winter. The best part? In beauty, brown is a shade that’s super easy to achieve right at home. Whether you’re looking to elevate your blush game, define your lips, brighten your eyes or all the above, I tapped three makeup artists to share their tips and tricks—plus, product recommendations to get you started.

What Does the Color Brown Signify?

According to Color Psychology , brown symbolizes resilience, warmth and comfort. “It’s one of the most reliable, flattering tones in a makeup artist’s kit. It builds depth, enhances natural features and can shift fr

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