Jana Winograde has been “shocked” by the number of approaches her new microdrama studio MicroCo has had from top talent and IP holders, she explained this afternoon.

The former Showtime and ABC executive was revealed to be leading the new studio with Susan Rovner , Cineverse and Lloyd Braun‘s venture firm Banyan in August and today she detailed to the audience at Content London the company’s nascent strategy.

First up, she said the interest in MicroCo, which will likely launch in Q2 2026 and be renamed soon, has been through the roof.

“It is shocking the number of approaches we’ve had, not just from talent but from people who hold IP that can be conducive to this format,” she said. “Everyone sees where this world is going. People are frightened. Opportunities are getting f

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