KANSAS CITY, Mo. (KCTV) - Going into Thursday’s matchup between the Kansas City Chiefs and Dallas Cowboys, the most-watched NFL regular-season game was a Thanksgiving Day game between the Cowboys and New York Giants in 2022.

That game three years ago had 42.059 million viewers, according to CBS Sports.

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On Nov. 27, 2025, the Chiefs-Cowboys bout shattered that record. By 36%. CBS Sports reported that the game had 57.230 million viewers, making it the most-watched regular-season game in NFL history.

“The NFL. Thanksgiving. Chiefs. Cowboys. A perfect recipe for a record audience. We’re thrilled and honored this NFL showcase on CBS and Paramount+ delivered the most-watched regular-season game in NFL history,” CBS

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