Key points

Restriction, even when framed as "wellness," is a key driver of America's rising binge-eating rates.

Biology shows that diets and cutting calories trigger stronger hunger and binge urges, not greater control.

Effective BED care relies on flexible, regular eating.

We’re in our wellness era, whether we want to be or not. “What I eat in a day” videos, green smoothies, and fitness influencers are dominating our social media feeds, and somewhere along the way, having a “healthy” relationship with food came to mean having a perfect life.

Unfortunately, the wellness culture that promises health and transformation is fueling one of the most common (and misunderstood) eating disorders in America. Binge-eating disorder (BED) now affects about 3 percent of the U.S. population, mak

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