The Department of Homeland Security’s self-deportation drive is costing U.S. taxpayers about $7,500 per departure, as relatively few people use its trumpeted CBP Home app, according to The Atlantic.

Homeland Security Secretary Kristi Noem, 54—dubbed ICE Barbie for her camera-ready ICE raid photo-ops and glam cosplay—rolled out Project Homecoming in the spring with a government advertising blitz costing more than $200 million.

But DHS has struggled to drive sign-ups for CBP Home, with its promise of a free flight plus $1,000 cash to those who “self-deport,” data show.

Internal DHS figures obtained by The Atlantic show that the app has produced roughly 35,000 exits in nine months. This, the outlet says, amounts to a cost of $7,500 per exit, when the ad costs, airfare, and bonuses are inc

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