Where do parents hide holiday gifts from their kids?

Parents are all about the holiday hype: a new survey has found 55% get just as excited as their kids when it's time to unwrap gifts.

But the real challenge, according to the poll of 2,000 U.S. millennial parents, is keeping the joy of opening gifts alive on holiday mornings from persistent, curious children.

Amidst the chaos of opening gifts (which nearly all 98% said they love), many let their morning coffee or tea go cold (48%), miss phone calls and texts (44%) and will stop everything to assemble or set up gifts as soon as they're opened (37%).

Commissioned by Lowe's and conducted by Talker Research, the study revealed that kids ask their parents about their gifts an average of 51 times over the course of the holiday season.

Data shows parents are using gifts as a bribery tool a