Mark Zuckerberg’s Meta has hired longtime Apple design executive Alan Dye in a move that people familiar with the situation say signals a major investment in AI-driven consumer hardware, reports Bloomberg’s Mark Gurman.

Dye, who has led Apple’s user interface design group for nearly a decade, will become Meta’s chief design officer on December 31. Sources say Apple had been preparing for Dye’s exit and has promoted veteran designer Stephen Lemay to take over.

What’s crazy about this story is Apple confirmed the Bloomberg scoop, which it rarely does.

“Steve Lemay has played a key role in the design of every major Apple interface since 1999,” said Apple CEO Tim Cook in a statement to Bloomberg. “He has always set an extraordinarily high bar for excellence and embodies Apple’s culture of c

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