The new iPhone, the Nintendo Switch 2, anything KPop Demon Hunters-related: these are the trending holiday gift items this year. And if you're on Facebook, there's a nonzero chance they are actually gifts that cyber criminals are pretending to sell in order to scam Facebook users.

These AI-generated products look like quality items, which the scammers then pitch at affordable prices. When a user clicks on the ad, which the scammer paid Facebook to serve, they are sent to the thieves' e-commerce storefront.

The consumer makes their purchase without realizing the item is a fake. They'll either receive a cheap imitation product, or never receive any item at all.

According to a BBC investigation, consumers were scammed out of their money after falling for fake AI-generated images posing as

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