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Veteran advertising executive Louis Carr has been elevated to president of Paramount’s BET channel.

“For nearly four decades, Louis has been instrumental in driving BET’s success and cultural influence,” George Cheeks, Paramount’s head of TV Media, including CBS, wrote in a staff note announcing a leadership switch at the network dedicated to Black culture. “His deep experience and proven track record position him to expertly guide the brand into its next era.”

Carr will succeed Scott M. Mills, who announced Wednesday that he was stepping down after 23 years at the network , including four as chief executive of the BET Media Group.

Mills spearheaded the creation of the BET+ s

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