An impending RAM crisis is only just beginning to disrupt the world of tech. This week, the first real casualty was revealed when Micron announced that it will stop selling its Crucial-branded memory and storage in 2026 and “exit the Crucial consumer business in order to improve supply and support for [its] larger, strategic customers in faster-growing segments.”

Simply put: Micron is abandoning the consumer market (PC builders, PC gamers) in favor of AI data centers that have been gobbling up memory and storage at a staggering rate.

If you’re familiar with gaming PCs or building computers, you’re more likely to be familiar with the Crucial brand over Micron. Crucial is Micron’s consumer-focused brand that sold RAM, SSDs, SD cards and other storage for years, though according to the comp

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