When Andrea Brimmer started her career in 1987, there were virtually no women in the C-suite at Fortune 100 companies. By 2008, when Brimmer became the chief marketing and public relations officer at Ally, the number of women on executive committees and boards in major financial services firms had reached 13% . Seventeen years later, that number has risen to almost 30% .

Brimmer helped Ally Financial become the first official banking partner of the National Women’s Soccer League in 2021. In addition to a league-wide sponsorship, she helped move the NWSL Championship game to primetime on CBS, driving record-breaking growth in viewership year-over-year.

“It’s amazing to watch the transformation of the championship,” she tells Bustle ahead of the 2025 NWSL Championship game. “Five y

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