“We’re not an independent label. We’re a pissed-off startup. That’s what I call it,” says producer Joey Moi , one of the three chiefs of Big Loud Records , along with Seth England and Joey Moi. It’s good rhetoric, but at the very least, Big Loud gets to be both those things, when they’re not being mistaken for a major, with a level of success that includes the biggest male artist in the music business, Morgan Wallen .

Ask the three principals which labels that preceded them were most inspirational in Big Loud’s path, and they don’t cite any of the most obvious Nashville antecedents. Instead, England quietly walks over to his shelf and pulls down what is apparently the personally most treasured piece of physical music product in his office: a Motown boxed set that came in a package

See Full Page