Northfield and Shelburne Falls have launched a Holiday Passport. The program responds to businesses’ feedback to increase foot traffic. Between the two communities, over $2,000 in prizes are up for grabs for participants who visit local businesses between now and Dec. 31, 2025. Details can be found at moretofranklincounty.com/passport.

To participate, pick up a passport at any participating business or organization in Northfield or Shelburne Falls. Each time you visit a local business, you will receive a sticker to add to your passport. Once a passport is filled out, it can be dropped off at a participating business or a photo of it submitted online for a chance to win prizes. No purchase is necessary. The passports feature a map to help navigate between businesses.

Each community has it

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