There was a massive chocolate chip cookie … and a pink sugar one … and some with cheesecake components.

As friends Kristina Bighill and Paulina Coombs munched on the popular Crumbl desserts, they considered: why don’t we bring this to Winnipeg?

“The brand is just so fun,” Bighill said.

She and Coombs found the company on TikTok. People post videos online — some garnering hundreds of thousands of views — of their Crumbl cookie reviews. The shop has its staples, but rotates new flavours weekly.

It’s amassed a following throughout North America. In eight years, it’s launched more than 1,000 stores.

Bighill and Coombs plan to bring at least two to Winnipeg. They’ve signed a lease at 1570 Regent Ave. West; Bighill aims to open in the latter half of 2026.

The duo is eyeing another hub in s

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