That one advertisement Shah Rukh Khan did — the unforgettable Vimal ad — has become a cultural staple, something people joke about even years later. And now, even at weddings, the superstar cannot escape playful requests connected to it.

A new viral video from a high-profile Delhi wedding shows the exact moment a bride asked SRK to repeat the famous “zubaan kesari" line on stage.

In the clip, SRK smoothly combines humor and charm as he deflects the request. Laughing, he tells the bride, “Ek baar business walon ke saath business kar lo, jaan nahi chhodte. Gutka wale bhi na yaar."

The bride persists, still hoping he’ll say the dialogue. Shah Rukh holds her hand with affection and responds:

“Har baar jab karta hoon, paise leta hoon darling. Pappa ko keh dena tum."

Forget about dancing, t

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