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Instagram creator Melani Sanders was posting funny and relatable musings about marriage, motherhood and perimenopause when she decided to form the "We Do Not Care" Club last May

In each WDNC post, Sanders highlights the various things she no longer cares about — like wearing bras, being pretty, and cooking dinner

The posts resonated with women everywhere, and now she has 2 million followers and is PEOPLE's 2025 "Creator of the Year"

On May 13, Melani Sanders, a Florida-based content creator and mom of three boys, took to her Instagram (@justbeing melani ) from her car in a grocery store parking lot to announce the formation of the “We Do Not Care Club,” aka, the WDNC.

She told her followers she couldn't find a real bra that day, so she was wearing a "too-little sports

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