In today’s Tollywood landscape, actors like Ram Pothineni, Nithiin, Varun Tej, Sai Dharam Tej, Siddhu Jonnalagadda, Vishwak Sen, Kalyan Ram, or any mid-range hero aiming for a strong comeback must be extremely strategic about genre selection.

The audience’s taste has shifted, and only certain categories are giving consistent results.

Comedy tops the list, especially youth-centric, Gen-Z-friendly entertainers similar to Little Hearts. But succeeding here requires a major makeover, just like Sharwanand did for Biker and Sree Nandu did for Psych Siddhartha. They need to forget their age, compete with younger generation targetting Gen Z.

If not comedy, the next viable options are devotional and horror. Both genres continue to strike a chord with audience. Recent hits prove that viewers welc

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