YouTube has joined the year-end data-storytelling race with YouTube Recap, a Spotify-Wrapped-style annual review that turns users’ viewing habits into a shareable narrative.

The new feature, which went live in North America on December 2 and is rolling out globally this week, distils each user’s year on YouTube into 12 personalised cards capturing top interests, viewing patterns, and content history.

First attempt at video year-ender

The move marks the platform’s first attempt at offering an integrated, platform-wide recap despite years of demand from its creator community.

YouTube has packaged viewing analytics into character types such as “the Sunshiner,” “the Wonder Seeker,” and “the Connector”, the most common profiles detected worldwide. Rarer personas include “the Philosopher”, a

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