For more than two decades, Rannvijay Singha has been the north star of Indian youth culture — a figure who didn’t simply preach self-belief but lived it with unshakeable conviction. Long before hashtags and hustle culture turned courage into catchphrases, he embodied the idea of backing yourself when no one else will. From winning MTV Roadies to becoming its face, from building businesses to reinventing himself in the digital era, Rannvijay’s journey has been one long masterclass in trusting your instincts, even when the world is watching.

So it feels almost poetic that he now stands at the center of Royal Challenge Packaged Drinking Water’s anthem “Main Nahi Toh Kaun Be," a rallying cry for individuality and fearless self-definition. For Rannvijay, the phrase isn’t a campaign line — it’s

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