Myntra set to hit 200 million Annual Active Users in 2025; 50% of the active customer base is Gen Z

Bengaluru (Karnataka) [India], December 4, 2025 (ANI): Reflecting the burgeoning premium e-lifestyle adoption across India, Myntra is set to hit ~200 million Annual Active Users by the close of 2025.

This milestone underscores the platform's widening appeal with affluent customers and its increasing penetration into both metropolitan and non-metropolitan areas, further powered by tech-led reimagination of the customer journey.

Signalling its ability to cater to diverse and premium needs across the fashion, beauty and lifestyle spectrum, the platform witnessed a 25% YoY growth in repeat customers and an increase in frequency of purchase. The company also registered a record high of 80 mill

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