Hrithik supports Yami as she calls out trend of paid hype before film's release

Yami Gautam urged actors, producers and directors in the film industry to stand together and discourage the practice of paid hype before a film's release.

Actor Yami Gautam has voiced her opinion on what she described as a growing ‘paid hype’ trend in Bollywood in recent times. The actor took to her X account on Thursday to say that the trend of spreading negativity against another actor/a film is a ‘plague’ that will significantly impact the future of our industry. Actor Hrithik Roshan, who worked with Yami in the film Kaabil, supported her in the comments.

Yami began her post by saying that she has been meaning to address this issue for a long time. She said, “This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or els