Over the past decade, Figma has transformed how people within companies collaborate to turn software ideas into polished products. Now the company is itself being transformed by AI. The technology is beginning to show its potential to take on much of the detail work that has required human attention in design, coding, and other domains. But the end game involves far more than typing chatbot-style prompts and waiting for the results.

I spoke with Figma’s head of AI, David Kossnick—one of Fast Company’s AI 20 honorees for 2025—about what the company has accomplished so far and where he’s trying to steer it. “We’re still in chapter one, maybe the start of chapter two,” he told me.

This Q&A is part of Fast Company’s AI 20 for 2025, our roundup spotlighting 20 of AI’s most innovative technolo

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