Tata Motors Passenger Vehicles Ltd (TMPVL) and Dolby Laboratories have today confirmed a partnership to integrate Dolby Atmos immersive sound technology into the all-new Tata Sierra. The collaboration aims to significantly enhance the in-car entertainment experience for both drivers and passengers.

The integration of Dolby Atmos in the Sierra is designed to transform the car cabin into a premium audio environment. The technology works by placing and moving sounds around listeners, offering greater detail, clarity, and separation compared to standard stereo systems. This promises a more emotionally engaging experience when consuming media on the road. Advertisement

The new Sierra will come equipped with a premium 12-speaker audio system, specifically engineered to deliver a balanced, mul

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