We Googled “Labubus.”

We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.”

We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters.

We desperately needed to know why kids kept saying “6-7.”

Together, these queries defined 2025.

The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in.

Year in Search is the flagship project from Google Trends, a relatively small global department within the company. Simon Rogers, a data jou

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