A survey found that parents place a high value on the power of imagination, especially at Christmas, with a whopping 94% asserting that imagination is crucial to creating a magical Yuletide Everyone loves a Christmas advert

The age of six is when most Brits believe their child's imagination is at its peak, as youngsters start to effortlessly spin tales, characters and worlds.

The survey found that parents place a high value on the power of imagination, especially at Christmas , with a whopping 94% asserting that imagination is crucial to creating a magical Yuletide experience for their little ones.

Their enthusiasm seems to be infectious, with 87% of parents admitting they feel more festive due to their children's unbridled holiday excitement. A solid 70% of parents reported tha

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