Since 1999, Pantone has been selecting a color that will characterize the culture of the year ahead. “We wanted to highlight to our audience how what is taking place in our global culture is expressed and reflected through the language of color,” Laurie Pressman, Vice President of the Pantone Color Institute, has said of the company’s wildly successful yearly project.

“We talk about, is it an evolution or a seismic shift?” Pressman adds on a call to discuss 2026’s selection with Vogue . “We realized that we’re living in a transitional time. We’re looking for truth. We’re looking for possibility. We’re looking for a new way of living because of everything that’s going on—it just feels like, ‘well, wait a minute, how did we get here? How do we reset?’ We’ve been overcommitted, we’re ove

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