Doug Ford has been talking about the Ring of Fire a lot.

This spring, the Ontario government launched a new ad under the slogan "Protect Ontario," which describes how the province can become a “critical mineral superpower” by extracting resources from the nearly 5,000 square-kilometre area in the James Bay lowlands.

"Ontario's abundant supply of critical minerals is found all over our province, but nowhere is as exciting or rich with deposits as the Ring of Fire," the ad says.

For years, the Ring of Fire has been eyed by governments and mining prospectors alike for development.

In 2025, the province signed agreements with three First Nations in the region (Aroland, Webequie and Marten Falls) with the goal of building roads to the Ring of Fire, linking the provincial highway network u

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