Before she was a VC, Masha Bucher worked in PR and marketing – an experience that has shaped the way she runs Day One Ventures.

After years of working in communications – including executive roles that gave her deep insight into how startups operate – Bucher realized she could either use her business acumen to become one of the most effective PR reps in the game, or evolve into something more.

“I was seeing what was going on in business, and because I could understand the context, I understood business, and because I understood business, my PR pitches would be very business focused,” Bucher told TechCrunch on today’s episode of Equity.

She founded Day One Ventures in 2018 after realizing she could create more impact – and make better returns – by investing in startups and providing them

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