For co-host Canada, Friday's World Cup draw in Washington, D.C., provides a tournament road map for Jesse Marsch's 27th-ranked side.

For FIFA, it marks the glitzy kickoff to its showcase event — the cash cow that funds its operations for the next four years.

Prime Minister Mark Carney, U.S. President Donald Trump and Mexico President Claudia Sheinbaum are among the A-listers taking in a star-studded draw cast that includes co-hosts Heidi Klum and Kevin Hart as well as Tom Brady, Shaquille O’Neal, Wayne Gretzky, Aaron Judge, Robbie Williams, Andrea Bocelli, Nicole Scherzinger and the Village People.

Brady, O'Neil, Gretzky and Judge, marquee names from the NFL, NBA, NHL and MLB, will assist former England captain Rio Ferdinand in the actual draw process at the John F. Kennedy Center for t

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